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What flavor is your CDP? With ActionIQ CEO Tasso Argyros

ActionIQ is a customer data platform with a focus on data activation and orchestration. In this conversation with Ari Paparo, CEO Tasso Argyros parses several varieties of CDP and explains where his company fits. Ari and Tasso also discuss what marketers shopping for data architecture need to know about reverse ETL and composable CDPs Recorded: September 2023

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